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Makeup In NewYork

September 17 - 18, 2025
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Nail Care & Longevity Are Conference Highlights on Day 1 of MakeUp in NewYork

More about these not-to-miss conferences on September 18th at MakeUp in NewYork.

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By: Marie Redding

Senior Editor

MakeUp in NewYork is featuring a full conference program this year. A few of the not-to-miss highlights include the following discussions. 

"From Nail Science to Nail Couture, Future Trends in Nailcare" takes place on Wednesday, September 18th at 11:30 am. Experts will discuss the global nail salon market, and how the demand for cleaner formulas is inspiring innovation.

The speakers are Christophe Beguel, Managing Director USA of Kure Bazaar; Shannaz Schopfer, CEO, ofThe Beauty Architects; and Aurélie Ignaccolo, Marketing Director of Il Cosmetics.

"Life Long Care: The Changing Face of Beauty in the Age of Longevity" will be presented by Eleonora Mazzilli, Trend Localization & Business Development Director at Beautystreams. She will discuss why the beauty industry is facing a crucial turning point as our global population ages.

How will brands transcend age-based standards to embrace beauty across life’s diverse stages, celebrating one’s journey and the changes that arise along the way? Find out during this discussion at 10:30 am on Wednesday, September 18th. 



  

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