Makeup In NewYork
IT Awards Finalists on Display at MakeUp in NewYork
The IT Awards competition returns, showcasing the best innovations and trends from the show floor—don't miss the presentation.
By: Marie Redding
Senior Editor
MakeUp in NewYork will celebrate the 9th edition of its annual IT Awards. The international competition returns, showcasing the best exhibitors' innovations and trends—straight from the show floor.
During the show, stop by the exhibit showcasing the finalists. This year's products on display will demonstrate a remarkable pursuit of balance—between efficacy, aesthetic appeal, and sustainability, show organizers say.
The winners are chosen by a jury that includes Florence Bernardin, founder of Asia Cosme Lab (formerly Information & Inspiration), who commented:
“The winners present a perfect balance of what makes a highly desirable cosmetic product today, focusing on all key aspects: flexible, hybrid, transformative, sensory, infused with intense care, and sustainable.”
This year, 53 exhibitors showcased an impressive collection of 108 makeup and skincare innovations—and they're all vying for recognition in four key categories:
- Accessories, 7 entries
- Formulation, 56 entries
- Full Service, 22 entries
- Packaging, 23 entries
