Last year, Coverpla announced a bold shift in strategy with a streamlined management structure. To mark this new chapter, the company is unveiling a fresh new look, starting with a redesigned logo. “It’s an evolution, not a revolution:” the letters are carefully crafted to convey elegance and modernity with their clean, rounded design. The all-lowercase style, minimal color scheme, and the unfinished “a” symbolize an ongoing journey.

As Coverpla nears its 80th anniversary, the leadership team, backed by its investors, says it “is embracing a new era with energy and determination to drive the company’s continued growth.” Together, they are focused on seizing new opportunities in innovation and expanding into new markets. This fresh start is grounded in the company’s core values: “audacity, excellence, rigor, and humanity.”