Kenvue Inc. has announced a five-year collaboration with Microsoft, to establish a strong foundation for transforming digital operations through advanced Artificial Intelligence (AI) technologies. 

Through this collaboration, Kenvue aims to drive innovation, refine go-to-market strategies, improve customer experiences, and optimize commercial operations to put the power of everyday care into the hands of consumers around the world.

By advancing predictive and AI-assisted capabilities, Kenvue aims to set new standards for innovation across commercial, operations, and technology practices ultimately delivering enhanced consumer experiences, increased productivity, and sustained growth.

The partnership’s technologies include machine-enabled collaboration, predictive analytics, smart agents, digital twins, and generative AI. 

Bernardo Tavares, Chief Technology & Data Officer at Kenvue, said,  

“Harnessing the power of data and AI at Kenvue equips our teams to accelerate product development, optimize decisions, and create seamless, personalized consumer experiences, all while keeping consumers’ privacy and trust at the forefront. By transforming our digital operations, we expect to create predictive business solutions and win more consumers every day.”

Kenvue is already piloting the use of systems and tools that integrate Microsoft Azure AI, Microsoft 365 Copilot, and Copilot Studio, in connection with supply chain and operations, content creation, as well as in various Kenvuer productivity enhancement use cases.

Over the next five years, Kenvue will scale its use of Microsoft Azure to capitalize on its wide range of services including data analytics and AI. The integration of Azure services will enhance predictive capabilities and human-machine collaboration. 

Adapting Microsoft Azure will help Kenvue:

• Advance data-driven go-to-market strategies, personalizing consumer experiences, tailoring product recommendations, and enhancing omnichannel engagement;
• Accelerate product development, enhance formulations, and optimize clinical research data helping ensure consumers have access to the most advanced health solutions;
• Enhance customer collaboration and retail visibility through algorithmic selling supported by advanced forecasting and intelligent automation to improve inventory management and reduce waste; and
• Optimize business processes, drive efficiencies to unlock new growth opportunities, and adopt new and emerging platforms.

Read Next

Kenvue Opens New NJ Global Headquarters

Kenvue’s Multi-Pronged Approach to Designing for a Circular Economy