Beauty Launches

Vera Wang Debuts ‘Love’ Fragrance 

Vera Wang Love fragrance is in an elegant bottle inspired by a diamond ring, featuring an innovative design.

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By: Rachel Klemovitch

Assistant Editor

Vera Wang and Coty have expanded its fragrance offerings with the new Vera Wang Love. 

Vera Wang Love comes in a diamond ring-inspired bottle, a sculptural nod to commitment and love in all its forms, reflecting the fragrance’s balance of mystery, modernity and elegance.

The faceted bottle sits upside down in an elegant holder. The user lifts it up to spray.

At the heart of the fragrance is Queen of the Night—an elusive bloom that appears only after dark, symbolizing beauty and mystery. 

Vera Wang commented,

“The Queen of the Night flower has always fascinated me with its rare, radiant beauty. This fragrance captures that same magical essence—bold yet refined, mysterious yet inviting. It embodies my vision of romanticism with a modern edge.”

The delicate floral note is complemented by vanilla, amber woods, jasmine sambac, and mandarin.

Coty Chief Brands Officer, Consumer Beauty, Stefano Curti, said, 

“We at Coty are proud to expand Vera Wang into the luxury fragrance space with this innovative launch. Vera Wang Love combines high-concentration oils with unexpected ingredients for a long-lasting, uniquely unforgettable scent. It’s a beautiful expression of the romance and sophistication that define the Vera Wang brand.”

This sophisticated and modern fragrance will be exclusively available at Ulta Beauty starting May 18.

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