Editorial

Corporate Profiles: Connecting Brands with Suppliers

Welcome to Beauty Packaging’s eagerly awaited annual Corporate Profiles issue—a valuable, well-used resource for brands to quickly find the suppliers that fit their needs.

Author Image

By: Jamie Matusow

Editor-in-Chief

Whether you’re launching a new product, looking for turnkey services, low MOQ’s, regional manufacturing, sustainable components, or dozens of other criteria, this volume offers a great overview to help brands make the right connection. More than 50 companies are featured this year—so begin your search on page 8.

In this issue, we also explore the state of the Color Cosmetics Market and the critical role that packaging plays in the success of the product and its connection to the consumer (see page 110 in this issue). You’ll hear from both brand and supplier experts, as well as global data agencies—about current and future trends, which categories are primed for growth, and how social media is an ever-prominent influence.

We were fortunate to connect with Jerrod Blandino, who, with his co-founder Jeremy Johnson, founded the extraordinary Too Faced Cosmetics in 1998, and sold the brand to The Estée Lauder Companies in 2016 for $1.45 billion. The partners completely departed Too Faced in July 2022, and with “beauty blood” still in their veins, they launched their new makeup brand, Polite Society, in 2023. Blandino serves as Co-Founder & Chief Creative Officer.

Blandino shares the brand’s mission to redefine clean beauty, his favorite Polite Society packaging designs, why their ‘TikTok-famous’ “egg” packaging foundation went viral—and what will dictate the future of color cosmetics packaging. (Read the full story on page 120 in this issue—and online at BeautyPackaging.com.)

At press time, I’m recently back from the Miami edition of Cosmoprof NA (see review on p. 136 of this issue)—and about to head to Luxe Pack Los Angeles and MakeUp LosAngeles. Though my heart is heavy for all those affected and all that has been lost in the tragic fires in one of my favorite areas of the world, I am also eager to see what international packaging suppliers bring to the show to help keep the industry thriving.

Beauty Packaging’s Publisher Jay Gorga and I hope to see you on the show floor.

Jamie Matusow
jmatusow@rodmanmedia.com

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters