Beauty Launches

Origins Launches U.S. Amazon Premium Beauty Storefront

This is the latest ELC brand to join Amazon, offering skincare, body care, and giftable sets.

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By: Rachel Klemovitch

Assistant Editor

Origins, with over 30 years of expertise in combining naturally derived and scientifically crafted ingredients for powerful skincare, officially debuted on the U.S. Amazon Premium Beauty store. 

Origins will offer its skincare and body care products along with giftable sets. 

Francesca Damato, Vice President, Global Marketing at Origins, said, 

“Today’s consumers seek brands that reflect their values and deliver exceptional quality. For us, that means high-performance skincare powered by nature & science and indulgent, sensorial body care – always with the well-being of people and the planet in mind.”

This launch marks a strategic step in Origins’ ongoing efforts to meet the evolving needs of skincare shoppers, seeking high-performance, conscious beauty on their favorite platforms.

By expanding to the U.S. Amazon Premium Beauty store, Origins reinforces its commitment to delivering both efficacy and accessibility to even more consumers.

Damato added, 

“Launching in the U.S. Amazon Premium Beauty store allows us to connect with an even broader audience on a platform they know and trust, while also offering a more seamless and convenient gifting experience through Amazon’s ready-to-give options.”

With this debut, Origins joins The Estée Lauder Companies’ growing portfolio of prestige beauty brands available in the U.S. Amazon Premium Beauty store, further supporting its mission to meet beauty enthusiasts where they are.

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