Revlon entered a new long-term fragrance licensing agreement with Palm Angels, the luxury streetwear brand, seeking to expand the brand’s product offerings to more audiences on a global scale.

The partnership with Revlon includes the development of fragrance lines for both men and women, as well as scented ancillary products. 

Palm Angel’s first permanent fragrance collection is expected to launch in 2027.

Michelle Peluso, CEO of Revlon, said,

“This partnership with one of Europe’s most exciting fashion brands is both transformative and full of potential for Revlon. As we focus on accelerating Revlon’s fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences, in new geographies and across new distribution channels.”

As part of its global strategy, Palm Angels will deepen its connection with its core audience through expanded product offerings. The new fragrance collection aims to do this. 

Joey Gabbay, CEO of Bluestar Alliance, commented, 

“We’re thrilled to partner with Revlon to create Palm Angels’ first permanent fragrance collection. Revlon’s expertise and capabilities will allow us to enter the fragrance business with confidence. Palm Angels has always aimed to create a lifestyle experience for our customers rooted in street culture that extends beyond clothing, and fragrance is a natural next step to shaping this world upon the brand’s 10-year anniversary.”

Palm Angels also partnered with brands such as Missoni, Tod’s, Barbour, and many more.

Following its February 2025 acquisition by Bluestar Alliance, Palm Angels will introduce additional partnerships with key figures. 

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Photos: Palm Angels/ Instagram