Beauty Launches

Pamela Anderson is the New Face of Biolage

Anderson’s debut campaign features Biolage’s Hydra Source Collection and introduces the new Full Rescue Collection.

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By: Rachel Klemovitch

Assistant Editor

Biolage haircare has partnered with Pamela Anderson, who is the new face of Biolage Professional Hair Spa. Anderson will star in a new campaign launching June 2. 

This marks Anderson’s first-ever hair campaign. 

Biolage recently relaunched the brand with an emphasis on sustainability, innovation, and elevated self-care. This partnership marks a new era for the brand. 

This is also the biggest partnership Biolage has had in three decades. 

Anderson’s debut campaign will feature the brand’s Hydra Source Collection and its all-new Full Rescue line. 

Anderson will star in multiple campaigns throughout the year, with stunning visuals, major hair inspiration, and more.

New Full Rescue Collection

The Full Rescue line is designed to strengthen thin and weakened hair against mechanical stress caused by brushing and styling. It also reinforces healthy-looking hair.

Products include dual-action defense against scalp and strand stressors. Full Rescue also helps protect against aggressors that disrupt scalp moisture balance, keeping hair resilient and nourished.

The collection includes:

  • Invigorating Scalp Serum
  • Shampoo
  • Conditioner
  • Restorative Mask
  • Aminexil
  • Leave-In-Spray

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