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What are you searching for?
Aveda brings its assortment of vegan hair, skin, body, and lifestyle products and an immersive Hair Care Guide.
May 28, 2025
By: Rachel Klemovitch
Assistant Editor
Aveda, a purpose-driven pioneer of plant-powered, high-performance beauty, debuted in the U.S. Amazon Premium Beauty store.
Shane Wolf, President Aveda & Hair Care, said,
“With the launch of Aveda in the U.S. Amazon Premium Beauty store, we’re not only introducing more people to the world of Aveda but also highlighting our incredible network of salons. This new online experience gives a glimpse into our world of high performance, vegan hair care for all – from new innovations to iconic classics.”
Aveda’s U.S. Amazon Premium Beauty store also features an immersive Hair Care Guide.
This is an educational experience page created in partnership with salon professionals from the AVEDA network.
The Hair Care Guide includes videos, product highlights, and storytelling to help consumers recreate their salon style at home.
Amazon customers can shop a wide selection of Aveda’s vegan hair, skin, body and lifestyle products.
Offered franchises include:
Botanical Repair
Invati Ultra Advanced
Be Curly Advanced
Shoppers can also explore signature aroma collections like Shampure, Rosemary Mint, and Cherry Almond.
Body care and styling essentials include Hand Relief and the Aveda Wooden Paddle Brush.
The DNA of Sustainable Packaging at Aveda
Aveda Launches New Curly Hair Line with Antonia Gentry
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