L’Oréal Groupe commemorated the 50th anniversary of its flagship makeup manufacturing facility in North Little Rock, Arkansas. 

L’Oreal hosted an event that marked a major milestone in L’Oréal’s continued and expanding U.S. business presence.

The North Little Rock site plays a pivotal role in producing L’Oréal’s Consumer Products portfolio, specializing in mascara and liquid makeup products.

This anniversary follows the recent completion of L’Oreal’s new North America Research & Innovation Center in Clark, New Jersey, earlier this year.

David Greenberg, CEO of L’Oréal USA and President of the North America Zones, said,

“Our golden anniversary in North Little Rock reflects our enduring legacy in Arkansas and continued investment in the U.S. L’Oréal has a unique way of putting down roots across our sites, embedding ourselves into the community, and creating lasting, meaningful impact.”

Built in 1975, the North Little Rock site was the original production site for Maybelline New York. Today, manufacturing and operations stretch across additional consumer brands, including L’Oréal Paris and Essie.

Pankaj Gupta, Chief Operations Officer for North America, commented, 

“The North Little Rock plant exemplifies L’Oréal’s commitment to operational excellence and our pride in our industrial capabilities. This facility not only serves the needs of American consumers but, also, plays a vital role in bringing iconic American brands to beauty lovers around the world.”

The North Little Rock campus stands as the highest volume color cosmetics manufacturing facility in L’Oréal’s global network of 36 plants, employing nearly 450 full-time workers. 

Since its inception, the plant has more than doubled in size through seven major expansions, including adding its distribution center. 

The plant has been fueled by over $230 million in L’Oréal capital investments since 2001 in response to increasing demand for the company’s color cosmetics in the United States and abroad.

Anniversary Celebration

The anniversary gathered state and federal officials, including Governor Sarah Huckabee Sanders, Senator John Boozman, Senator Tom Cotton, Congressman Rick Crawford, and Congressman French Hill. 

The event included an on-site tour and celebratory remarks to the plant’s workforce community.

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