Bath & Body Works reported its first quarter earnings, with net sales up by 3% to $1.4 billion, exceeding high-end predictions.

The company reported net sales of $1,424 million for the quarter ended May 3, 2025. Net sales increased by 2.9% compared to net sales of $1,384 million for Q1 2024.

The company reported earnings per diluted share of $0.49 for the first quarter of 2025, compared to $0.38 last year. 

First quarter operating income was $209 million compared to $187 million last year, and net income was $105 million compared to $87 million last year.

Eva Boratto, Bath & Body Works Chief Financial Officer, said, 

“Our team delivered a strong start to the year driven by the positive customer response to our innovation in the quarter. We’re effectively leveraging our predominantly U.S.-based supply chain to navigate the evolving trade environment, and I’m confident in our ability to adapt to meet the consumer where they are with fragrance innovation and high-quality product at compelling price points as we move through 2025.”

Fragrance Leadership & Innovation

Bath & Body Works experienced a continued strength in the Everyday Luxuries fragrance collection. It has been a growth driver and led the brand to expand the assortment to new forms, including body wash and body cream. 

Earlier this year, Bath & Body Works also added a line for men.

Also driving growth was its new ‘Sweetest Song’ scent for Mother’s Day. 

Sweetest Song is an elevated raspberry and sugar scent crafted in response to consumer trends and demand for more gourmand fragrances.

Bath & Body Works’ soaps and sanitizers grew mid-single digits. The brand expanded its sanitizer category with full-size sanitizer and a 1-oz spray in response to consumer demand.

Strategic Princess Collab

The brand’s Disney Princess collaboration exceeded expectations and fueled sales success this quarter. 

It was the brand’s largest collab to date, with 85 products in the collection.

Enhanced Customer Experiences

Bath & Body Works announced and began rolling out a new immersive store format in this quarter.

Building on the success of their brick-and-mortar strategy, BBW introduced a new store design. It incorporates a more open layout, interactive fragrance bars, and integrated technology.