Sally Beauty is expanding its nail care assortment. The retailer is investing in the future of nails, delivering trend-driven innovation that balances creativity, affordability, and ease for nail enthusiasts at all levels.

This announcement comes just in time for National Nail Week (June 1–6). 

Maryann Herskowitz, Group Vice President at Sally Beauty, said, 

“Nails continue to be one of the most exciting and expressive categories in beauty, and a key entry point for new Sally Beauty customers. As we celebrate National Nail Week, we’re proud to share our expanded assortment that delivers on both innovation and accessibility, bringing professional-quality results and the latest nail trends straight to our customers.”

Over the past year, Sally Beauty has seen significant momentum in its nail category, driven by consumer demand for trend-forward, accessible solutions. 

In response, Sally Beauty is offering over 1,400 nail products—including classic polish, long-lasting gel, dip powders, press-ons, and more. 

Through June, the expanded product lineup features brands such as Nailboo, Kiss, Dashing Diva, and ASP.

Nailboo

The viral brand is a fan favorite amongst nail enthusiasts thanks to its high-quality press-ons, trending shades, and new-to-market color-changing thermal technology. 

The brand’s color-changing shades are available in Forever Glaze Gel Polish and Dip Powder. 

Nailboo’s Magic Soak Electric Remover Bowl makes it simple for consumers to change their look with natural nail protection built in to reduce damage.

Kiss

Exclusively available at Sally Beauty for one year, Kiss Gel Pro Polish offers a self-leveling formula that creates a smooth and even surface for an at-home gel manicure.

Dashing Diva

With the base coat, color, and top coat built into one product, consumers can save time and money with One Gel Color Polish. 

The removal process is just as easy with One Gel Magic Off. The gel bubbles off in minutes with just a few drops.

ASP

Exclusively available at Sally Beauty, ASP Versatility Gel is a new gel-acrylic hybrid formula that builds, sculpts, and strengthens nails, available in 18 shades. 

Consumers can also create a custom look by waving a magnet over the Cat Eye Gel Polish, leaving a sleek shimmer effect.

National Nail Week Celebration

In celebration of National Nail Week, consumers will discover expert-driven content from Sally Beauty’s nail expert, Juli Russell.

Content will launch across the retailer’s digital channels, spotlighting the season’s must-have shades, along with easy-to-follow tips for achieving the latest trends.