Beauty Launches

Dr. Squatch Debuts Sydney Sweeney Soap

In response to fan demand, Dr. Squatch creates a limited-edition brick “with Sydney Sweeney’s actual bathwater.”

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By: Rachel Klemovitch

Assistant Editor

Dr. Squatch is making every guy’s fantasy real with Sydney’s Bathwater Bliss, a limited-edition bar soap made with Sydney Sweeney’s actual bathwater. 

Since her debut as the Dr. Squatch Body Wash Genie, fans have been asking for a Sydney Sweeney scented soap. 

The bricc is the Emmy-nominated actress and producer’s way of getting guys to wake up to the issues with conventional personal care products and encouraging them to go natural. 

John Ludeke, SVP of Global Marketing at Dr. Squatch, said,

“We thrive on ideas that make you laugh and encourage you to pay attention to the ingredients in your personal care products. This bar is bizarre, unexpected, and intended to get guys to think more deeply about the ingredients in the products they are putting on their bodies.”

Formulated with exfoliating sand, pine bark extract, and a touch of Sweeney’s real bathwater, Sydney’s Bathwater Bliss delivers a deep, invigorating clean. 

It is also infused with notes of pine, Douglas fir, and earthy moss.

Sweeney commented, 

“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap. It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love. Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.”

Only 5,000 bars of Sydney’s Bathwater Bliss will be made. 

Dr. Squatch will run a giveaway from May 29 through June 5. 100 lucky customers will win a free bricc. The giveaway is open exclusively to U.S. residents who can enter on Instagram or Dr. Squatch’s website. 

The soap will officially go on sale June 6, while supplies last.

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