Huda Beauty has reclaimed full ownership as an independent brand. This concludes its eight-year partnership with TSG Consumer Partners (TSG Consumer). 

In 2017, TSG Consumer acquired a minority stake in the company. Huda Kattan, Founder and Co-CEO of Huda Beauty, has officially bought back her equity, regaining full control of the brand.

Kattan said, 

“Taking back full ownership of Huda Beauty is a deeply very important moment for me… This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”

Kattan’s husband, Christopher Goncalo, will serve alongside her as Co-CEO. Her sister, Alya Kattan, will also lead Social Strategy. 

With this move, Huda Beauty is a fully independent company, becoming one of the rare founder-owned brands in the beauty space. 

Huda Beauty has also remained a key player in the beauty business and was recently named the hottest beauty brand by Cosmetify.

This milestone marks a powerful new chapter for the brand, reinforcing its dedication to innovation, authenticity, and a deeply engaged community, while reaffirming its commitment to a founder-led vision.

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