Market intelligence specialist Mintel has expanded its range of data collection with the acquisition of Black Swan Data, an AI-native company that specializes in analyzing and predicting trends from social media.

The partnership combines Mintel’s deep consumer, product, and category expertise with Black Swan’s real-time social predictive analytics, giving CPG brands “a clearer, more dynamic understanding of what’s emerging and why it matters.” The combined datasets enable expanded predictive capabilities, accelerate innovation timelines, and allow clients to forecast trends with greater accuracy and confidence.

“Mintel’s acquisition of Black Swan Data unites our strengths in structured data, advanced technology, human expertise, and real-time social analytics to deliver unparalleled predictive intelligence for our clients,” said Matt Nelson, Mintel CEO. “Our immediate goal is to transform front-end innovation, delivering the clarity CPG brands need to understand where to play, what to prioritize, and how to win with greater precision and confidence.”