Prose, a leader in personalization delivering AI-powered custom hair and skin care, expanded operations with a new state-of-the-art customization center in Commerce, California. 

This expansion highlights Prose’s dedication to serving its rapidly growing customer base on the West Coast and beyond, while advancing sustainable and innovative manufacturing practices.

With an investment of $9 million, this expansion enables Prose to increase its overall production capacity for haircare, skincare, and supplement products.

Prose CEO and Co-Founder Arnaud Plas, said, 

“This expansion marks a significant step forward in Prose’s evolution, enabling us to meet growing demand from customers across the U.S. and Canada. We look forward to leveraging this new state-of-the-art customization center to further drive personalized beauty solutions and set a new standard for the industry.”

The new center spans 43,000 square feet and mirrors the advanced automated customization systems of Prose’s flagship Brooklyn location. 

The automated customization system will minimize excess waste and reduce the carbon footprint through an innovative, scalable made-to-order manufacturing process.

The expansion reduces shipping time, using 50% emissions, which saves downstream shipping. Other features of the customization center include incorporating renewable energy and energy-efficient design elements in lighting, water consumption, and overall layout.

Anthony Perdigao, Prose COO, commented, 

“The Los Angeles area was the ideal choice for our new customization center due to its proximity to our West Coast customers. By strategically positioning our operations in Southern California, we are significantly reducing shipping times for nearly 50% of customers, enhancing our ability to deliver customized beauty solutions quickly and efficiently.”

At the heart of Prose’s success is Singular, its proprietary AI-powered beauty-tech platform unveiled last year, which has revolutionized personalized beauty at scale. 

The new customization center will play a pivotal role in supporting this expansion, enabling even greater efficiency and scalability in custom beauty production.

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