Charlotte Tilbury announced its first-ever sports partnership in the U.S.—and it’s with the Dallas Cowboys Cheerleaders (DCC).

As the DCC’s beauty partner for makeup, skincare, and fragrance, Charlotte Tilbury will bring the new partnership to life with dedicated social media content and collaborations with superstar squad members. 

The partnership represents both brands’ mission of bringing confidence and joy to all, along with a dedication to delivering unrivalled performance and next-level endurance. 

It also unites two powerhouse businesses led by visionary women: Charlotte Tilbury, President, Chairman, Chief Creative Officer, and Founder of her eponymous beauty brand; and Charlotte Jones, Co-Owner and Chief Brand Officer of the Dallas Cowboys. 

Together, they share a mutual passion for championing women and giving them a platform to inspire.

Tilbury commented,

“The Dallas Cowboys Cheerleaders’ motto is ‘often imitated but never equalled’, which instantly resonated with me. I cannot wait for America’s Sweethearts to become Charlotte Tilbury Darlings!”

The partnership will also include pop-up events and appearances, and brand takeovers, so that they can feel and look like the most confident versions of themselves on and off the field. 

Charlotte Tilbury touch-up stations will be available at AT&T Stadium during select Cowboys home games, offering fans a fun and elevated beauty experience to enjoy on game days.

Jones said, 

“This first-of-its-kind partnership isn’t just about beauty products, it’s about aligning with a brand that shares our values of empowerment, self-expression, and high performance in all that we do.”

This partnership will be an opportunity to introduce Charlotte Tilbury to America’s largest sports stage.

This is the latest move into the world of sports, following its landmark partnership with F1 Academy, which supports young female racing drivers. 

Charlotte Tilbury is the first ever beauty brand and female-founded brand to sponsor the Academy. The collaboration sets out to empower the next generation of young women in motorsport.

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