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Lancôme kicks off its Juicy Tubes celebration with brand ambassador Olivia Rodrigo and celebrities.
June 9, 2025
By: Rachel Klemovitch
Assistant Editor
To celebrate its 90th anniversary, Lancôme unveiled the Idôle House pop-up event in New York City. Inspired by global recording artist and Lancôme global brand ambassador, Olivia Rodrigo, Idôle House opened with friends of the brand.
Featured guests include Lancôme global brand ambassador Amanda Seyfried, Gabrielle Union, Rachel Bilson, and Ed Westwick. Westwick recently starred in the Lancôme Juicy Kissing Web.
Rodrigo and Lancôme Global Brand President, Francoise Lehmann, toasted guests at the pop-up, which is now open to the public through June 8.
The house features star products Juicy Tubes, Lash Idôle Flutter Lengthening Extension Mascara, and Idôle Power Eau de Parfum Intense.
Guests can take home Lancôme products, Juicy Tube keychains, and a limited-edition Olivia Rodrigo x Lancôme makeup bag.
Image: bfa.com/ 7179217
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