Penhaligon, a Puig brand, is launching a new limited edition fragrance today, Daphne’s Bouquet. Inspired by King Charles III and Queen Camilla’s Highgrove Gardens, the fragrance features the Daphne Flower. It grows in the gardens, in a secluded moss-covered corner.

The UK’s Highgrove Gardens are near Tetbury in Gloucestershire, and welcome nearly 30,000 visitors between April and October every year. Managed organically and sustainably for over 40 years, they have become an important haven for flora and fauna.

The floral aromatic eau de parfum is designed to evoke calm, confidence, and “the serene power of nature in bloom.” The heavyweight glass bottle is the same shape as Penhaligon’s other fragrances. A gold bow adorns the bottle’s neck, and the white label features gold printing.

More About the Daphne Flower

The Daphne flower, ‘star’ of Penhaligon’s Daphne Bouquet, blossoms in the spring in Highgrove Gardens.

The flower is in The Stumpery, a part of the garden modeled after the Victorian tradition of growing ferns between the crevices of mossy tree stumps.

Related: Puig to Fully Acquire Charlotte Tilbury by 2031

Daphne’s Bouquet Features Sustainable Packaging

The team at Penhaligon made eco-friendly choices when developing Penhaligon’s Daphne Bouquet, and its sustainable packaging.

Recycled paper and eco-foam made from sugar cane replaced plastic, for the packaging. Organic inks are used to print the labels and cartons.

Supporting a Sustainable & Educational Mission

Penhaligon’s Daphne’s Bouquet will support King Charles III’s charity, The King’s Foundation, which oversees and protects the Highgrove Gardens.

Ten percent of the fragrance sales’ proceeds will help fund The King’s Foundation education and training programs. The educational programs teach thousands of students each year heritage craft skills, traditional arts, horticulture, sustainable fashion, textiles, food and farming.

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