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This immersive event celebrates the launch of the new Ultimune Power Infusing Serum.
June 18, 2025
By: Rachel Klemovitch
Assistant Editor
Shiseido hosts a pop-up event at Herald Square Plaza in New York City, to celebrate the launch of the New Ultimune Power Infusing Serum.
Inspired by 30 years of skin immunity research, the new Ultimune Power Infusing Serum by Shiseido is a breakthrough face serum that slows the skin aging cycle. This cycle leads to skin aging, such as fine lines and wrinkles, that start from dryness.
Consumers 21+ years old will be invited to discover Ultimune Power Infusing Serum and its groundbreaking innovation through an interactive experience.
Visitors can experience product testing and engaging activities for the opportunity to win samples, full-size products, gift cards, or enjoy complimentary rejuvenation treatments.
The pop-up will take place on Friday, June 20, from 10 am—7 pm at Herald Square Plaza.
The Ultimune Power Infusing Serum helps prevent and visibly correct signs of aging, including uneven skin tone, dullness, redness, pores, roughness, fine lines, wrinkles, smile lines, firmness, and elasticity for a smoother, vibrant complexion.
It also comes in a refill option to help reduce up to 95% less plastic.
This new serum is available this month exclusively at Macy’s.
Shiseido Appoints Kentaro Fujiwara CEO
Shiseido America Completes Dr. Dennis Gross Skincare Acquisition
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