Maison Francis Kurkdjian has debuted a new U.S. standalone store in Texas in the Houston River Oaks District. 

This new Houston flagship represents more than a physical expansion. It is a key milestone in the Maison’s U.S. growth strategy and a testament to its long-term investment in sensorial, in-store fragrance experience amidst an increasingly digital-first shopping landscape.

As its second U.S. location to date, the boutique is designed to elevate the fragrance-buying experience with a space that mirrors the refined aesthetic and emotional storytelling synonymous with the Maison.  

Since its founding in 2009, Maison Francis Kurkdjian has steadily redefined luxury perfumery, blending French heritage craftsmanship with fragrance know-how. Baccarat Rouge 540 has remained a top-selling fragrance since its debut in 2014. 

Following its acquisition by LVMH in 2017, the French fragrance house has continued to scale strategically, strengthening its global presence while staying true to its Parisian artisanal roots.

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