New Base-K haircare brand brings the power of Korean head spas to customers around the world. 

The debut collection begins with three scalp essentials, including a hair density serum, exfoliating shampoo, and a silicone brush.

Base-K products are free from Sulfates, Parabens, Silicones, Phthalates, and Synthetic Dyes, as formulas are clean and cruelty-free. Backed by clinical trials and dermatologist-tested, products are designed to deliver fuller, stronger hair that you can see and feel.

The Bamboo Tonic is a lightweight daily serum designed to support visibly fuller, healthier hair at the root. Safe for all hair types and textures, the fast-absorbing formula works to reduce shedding, promote density, and energize the scalp with every use.

Base-K’s Rice Powder Detox is a dual-action exfoliating shampoo that combines physical and chemical exfoliants to remove buildup and excess sebum, while delivering a refreshing cleanse that rebalances the scalp, enhances circulation, and promotes healthy hair growth.

The brand’s scalp massager is a non-abrasive silicone scalp brush designed to help release tension, boost treatment absorption, and support a healthier scalp environment for hair growth.

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