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This is the brand’s first official partnership with the Paris Fashion Week.
June 30, 2025
By: Rachel Klemovitch
Assistant Editor
K-Beauty brand, CosRx, attended Paris Fashion Week this year as the official skincare for the global artist management company Rave during the 424Men runway debut.
CosRx supported the backstage team of Rave, led by celebrity makeup artist Holly Silius, to prep the models’ skin for the runway.
A CosRx representative said,
“Fashion Week is fast-paced, high-pressure, and all about performance – and that’s exactly what we design our skincare for. We were proud to support the backstage team at Paris Fashion Week and bring our core skincare heroes to one of the biggest global stages in fashion.”
The collaboration between CosRx and Rave reinforced the brand’s reputation as a trusted choice among professional makeup artists for high-stakes events.
CosRx products were selected by the backstage team to meet the demands of fast-paced prep and intense runway conditions.
Products featured at 424Men’s Paris Fashion Week debut included:
CosRx Launches First-Ever Haircare Line
CosRx Launches ‘Euro Supporters’ Program with YesStyle
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