Beauty Launches

Bath & Body Works Kicks Off Spooky Season with Summerween Collection

This new collection includes 6 scents and a variety of spooky merch.

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By: Rachel Klemovitch

Assistant Editor

Summerween is back, and Bath & Body Works is celebrating earlier than ever. The new Summerween collection is now available online for loyalty members, with the full assortment of more than 70 products coming to stores nationwide on July 7.

Betsy Schumacher, Chief Merchant at Bath & Body Works, said,

“We’re fully embracing this exciting summer trend, which is now bigger than ever, with an incredible collection of fragrances and accessories which capture the true essence of the spooky season. Halloween is one of our customers’ favorite times of year and we’re meeting them right where they are with the highest quality, trend-forward products to fit every mood and aesthetic.”

Haunted Scents

  • I Scream Float: A new gourmand with a twist, featuring notes of fizzing cola and vanilla.
  • Vampire Blood: A returning favorite, this fragrance features red berries, night-blooming jasmine, and plum.
  • Immortal: Debuted as Bath & Body Works’ first-ever men’s Halloween fragrance last year, featuring black plum, saffron, and aged oak. 
  • Ghoul Friend: This popular fragrance offers a blend of strawberries, peony, and citrus.
  • Wicked Vanilla Woods: This vanilla scent brings together vanilla, amber wood, and pink pepper.
  • Candy Apple Cauldron: This playful and sweet fragrance combines green apple, sugar, and bergamot.

The brand unveiled the scent Immortal last year, and it quickly became a top seller. New for this season, the cologne comes packaged in an eerie coffin-shaped box.

Bath & Body Works’ Summerween collection also includes a variety of accessories and decor items like its ghostly 3-wick candle pedestal holder, a bubbling cauldron hand soap dispenser, black cat-inspired Pocketbac holders and Wallflower plugs, a ghoulish Frankenstein’s Bakery luminary, and much more.

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