Pantene launched the new “Fixins for Country Fried Hair” campaign inspired by Pantene Healthy Hair Ambassador Kelsea Ballerini’s Southern roots. 

The campaign is a heartfelt tribute to the bumpin’, teasin’, bleachin’, and heat styling that many love to indulge in.

At the heart of this campaign is Pantene’s latest Damage Repair Collection, enriched with Pro-Vitamins and a nourishing oil blend designed to replenish lost nutrients and restore vibrant, healthier-looking hair. 

The campaign is launching across digital platforms, social media, out of home, and live events, including a traveling, consumer-facing Pantene Diner experience.

“Fixins for Country Fried Hair” combines retro diner aesthetics with a playful hair care “menu” that caters to all your hair needs.

Pantene is also taking the Fixins on the road. The Pantene Fixins Truck will roll into key markets over the coming months, with planned stops including Kelsea’s hometown of Knoxville, the Texas State Fair, and Red River Rivalry weekend, with more to come.

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