Ariana Grande expanded her Lovenotes fragrance collection with her newest scent, Plush Vanilla.

The launch of Plush Vanilla introduces a new chapter to Grande’s Lovenotes fragrance collection, bringing in a new era of gourmand fragrance.

Grande commented, 

“I love this new chapter of the collection, the fragrance itself is so incredibly addictive and delicious, and I am so excited to have developed this as an exclusive for Sephora… This fragrance is so divine, and my favorite from the Lovenotes collection I can’t wait for everyone to experience Plush Vanilla!”

The Lovenotes bottle has been reimagined with a whimsical design in a vibrant, lavender color featuring miniature floating hearts that bring the collection to life. 

The striking campaign image of Grande is featured on the carton as a bold evolution to the design.

Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of Luxe Brands, explained, 

“The Plush Vanilla launch marks an exciting next step in our ongoing partnership with Sephora. Their commitment to innovation and trend leadership within the fragrance category aligns perfectly with Ariana’s creative vision for the brand.”

Lovenotes Plush Vanilla was created by DSM-Firmenich’s Clement Gavarry. It is a light, silky vanilla with notes of sandalwood, warm amber, and cashmere woods. 

The scent is a delicate, playful, modern vanilla that is addictive and alluring.

This scent is launching exclusively at Sephora on July 31st.

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