Kristin Ess Hair has joined forces with reality TV star, entrepreneur, and hairstylist Madison LeCroy to promote its Summer 2025 Stylers Collection—and star in the brand’s new campaign.

The Kristin Ess Summer 2025 Stylers Collection debuted in all 1,450 Ulta Beauty stores on July 20th. In the new campaign, LeCroy “captures the versatility and approachability that define the new styler’s lineup,” the brand says.

Known for her hairstylist roots in the beauty industry, LeCroy partnered closely with Kristin Ess Hair’s Artistry Team. She tested every product and collaborated on the campaign’s creative direction.

With a range of professional-grade essentials, the collection is designed to meet the everyday styling needs of real life, effortlessly.

The Kristen Ess Summer 2025 Stylers Collection

• Ultra Light Styling Cream + Flyaway Wand: A multi-tasker that tames frizz, smoothes edges, and adds shine on-the-go.
• Ultra Light Styling Cream: Lightweight and versatile for a variety of looks.
• Style Reviving Dry Shampoo Powder: A non-aerosol dry shampoo that absorbs oil and odor with a clean, texturizing finish.
• Jumbo Style Reviving Dry Shampoo: Twice the size of the original with the same signature scent.
• Dry Finish Heat Protectant Spray: A dry aerosol heat shield that protects up to 450°F without weighing hair down.

The new collection brings high-performance functionality to luxury hair care, the brand says. One standout innovation is the Styling Wand, ideal for on-the-go touch-ups. 

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