Ouai, the haircare brand founded by celebrity hairstylist Jen Atkin, launched at SalonCentric. 

This expansion marks the first time Ouai will be available through a professional distribution channel, offering licensed stylists and salon owners’ direct access to the brand’s best-selling hair formulas, alongside a curated assortment of body and fragrance SKUs.

Hannah Beals, CEO of Ouai, said, 

“We are thrilled to partner with SalonCentric to expand our footprint into the professional salon community. Our brand was founded by a stylist but has evolved to more than just haircare, it’s a Ouai of life. We’re excited to give stylists direct access to our products and to bring them into our brand universe.”

Ouai has become a standout in the industry, fueled by a powerful influencer community, celebrity fans, and word-of-mouth buzz. 

The brand has built a loyal global following by combining high-performance ingredients and fine-fragrance-inspired notes to create a full sensory experience.

LeAnn Bobitt, SVP of Brand Strategy & Development for SalonCentric, said,

“We are excited to welcome Ouai into the SalonCentric beauty community. This cult-favorite brand celebrates natural beauty; offers effective hair care products formulated by an expert celebrity stylist, has a beautiful minimalistic aesthetic, and smells amazing. We believe our stylists, and suite and salon owners will find this brand easy to use and retail.”

SalonCentric will carry a curated assortment of Ouai’s best-selling products, thoughtfully selected to meet the needs of professional stylists.

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