Prada Beauty introduced a new masculine fragrance—Prada Paradigme, with British actor and entrepreneur Tom Holland starring in its campaign.

Prada Paradigme examines the interplay between the inner self and the outer world. This is reflected in an Ambery Woody scent with the brand’s signature avant-garde twist.

This new scent comes in a sleek rectangular green ombre bottle with Prada’s logo, and a jet black cap.

The outer box further recalls the aesthetic codes of Prada Paradoxe, appearing in the brand’s signature Saffiano leather cross-hatching, heat-stamped in silver.

Coralie Salem, Creative Director, Prada Beauty, commented,

“When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green color feels unexpected; the beveled edge of the inverted triangle emerges as a tactile and surprising detail.”

Paradigme was made by a combination of perfumers, including Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville.

Perfumer Bonneville, said, 

“Inverting the conventions of composition to create a ‘reverse pyramid’ allowed the fragrance to unfold uniquely, with base notes emerging first and gradually revealing heart and top notes. This inversion creates a truly captivating and unexpected experience.”

The layering of notes in a fragrance is traditionally visualized as a pyramid, opening with top notes, followed by the heart, and finally the lingering base. In a symbolic echo of the iconic Prada triangle, Paradigme inverts this structure, tracing its composition from the bottom up in what is termed a ‘reverse pyramid’. 

The result is an unexpected yet highly sophisticated fragrance that rethinks the traditional way to create a fragrance.

Top notes include Calabrian bergamot heart with mid notes of bourbon geranium, and base notes of ambery woods. 

Tom Holland-Brand Ambassador

Humble yet electric, Holland encapsulates the Paradigme man, exuding a quiet confidence that remains unafraid of showing vulnerability and an understated determination that never needs to shout to succeed. 

Brimming with playful wit, he is a natural entertainer who captures the collective spirit of the zeitgeist while retaining an intrinsically individual magnetism that exists only in the space between outward expectation and internal instincts.