Beauty Launches

Tree Hut Debuts ‘Spooky’ Fall Line

This year’s Halloween ‘Glow Potion’ collection blends nostalgic packaging with indulgent skincare and bewitching scents.

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By: Rachel Klemovitch

Assistant Editor

Tree Hut is embracing the Summer-ween moment with the launch of its limited-edition Glow Potion Collection. 

This Halloween-inspired release blends nostalgic packaging with indulgent skincare, pairing fan-favorite product formats with festive new scents. 

Each product reflects the spirit of the season with packaging that features original character design – reminiscent of a fun Halloween costume party we all know and love. 

The illustrated designs give each scent a distinct identity and add a collectible touch to the limited-edition launch. 

The collection includes four spooky scents that are sure to bewitch consumers’ body care routine – Sweet Punkin, Meyow, Frankenshine, and Scare Glow.

Luis Garcia, Chief Marketing Officer, said, 

“We’ve seen incredible growth fueled by the passion of our community, and seasonal collections continue to be a powerful way for us to connect with what they’re looking for. With the Glow Potion Collection, we’re expanding on that momentum, bringing newness, nostalgia, and innovation into a category we know our customers love.”

The Glow Potion Collection introduces a mix of seasonal scents and exclusive new additions across Tree Hut’s most popular body care offerings. 

Summer-ween Scent Format Options

  • Sweet Punkin is available in Shea Sugar Scrub, Foaming Gel Wash, and Serum-Infused Hand Wash for the classic pumpkin fans.
  • Meyow is offered in Shea Sugar Scrub and Whipped Body Butter forms, bringing a floral and citrus scent to showers.
  • Frankenshine, a mix of fruit and floral scents, is available exclusively at Target, and comes in Shea Sugar Scrub, Foaming Gel Wash, and Serum-Infused Hand Wash.
  • Scare Glow, an Ulta exclusive, smells like warm apple cider and caramel and rounds out the lineup in Shea Sugar Scrub, Foaming Gel Wash, and Moisturizing Shave Oil.

Tree Hut is also reintroducing three vault scents: Sweet Cream, Pumpkin Spice Latte, and Cinnamon Dolce. 

Available exclusively at Target for a limited time, Sweet Cream Whipped Body Butter and Pumpkin Spice Latte Shea Sugar Scrub will be returning fan favorites. 

Additionally, Cinnamon Dolce Shea Sugar Scrub is returning to Ulta for a limited time only.

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