Pour Tous, a new skincare brand, launches today. The dermatologist-tested formulas are age-appropriate, the brand says—and target a younger consumer with its colorful packaging.

Founded by seven Southern California moms raising 18 kids, the brand was born from a shared mission to create skincare that meets the real needs of Gen Alpha and Gen Z.

The co-founding team commented,

“Pour Tous was born from real parenting experiences and the desire to build something both functional and meaningful. We wanted our kids to feel seen, heard, and supported through products that reflect their individuality and values and we couldn’t find anything on the market that did that. So, we made it ourselves.”

The line includes a customizable serum system featuring three targeted boosters: Hydrate, Shimmer, and Refresh, each designed to support skin’s changing needs. 

Skincare Essentials

• The Cleanser: A gentle, non-stripping face wash that removes sweat, oil, and dirt while maintaining hydration. 
• The Moisturizer: A lightweight, fast-absorbing cream that delivers long-lasting hydration with a barrier-supporting finish. It soothes skin and protects against free radicals and blue light.
• The Serum Base: A silky, fragrance-free serum designed as the foundation for custom booster blends. It calms redness and supports the skin barrier.
• Hydrate Booster: A hydration-boosting add-on for dry or dehydrated skin.
• Shimmer Booster: Designed to even skin tone and deliver a natural, lit-from-within shimmer.
• Refresh Booster: It helps reduce redness, soothe irritation, and strengthen the skin’s natural barrier.

All products are cruelty-free, formulated for sensitive skin, and sustainably manufactured. Pour Tous meets Sephora Clean and European safety standards.

With most products on the market feeling either too juvenile or too mature, Pour Tous bridges the gap with high-quality, science-backed formulas that are effective yet gentle, sophisticated yet playful.