Skincare brand Personal Day, by actress Lili Reinhart, will make its official brick and mortar retail debut in over 700 Ulta Beauty doors across the country.

Personal Day is inspired by Lili’s lifelong journey with acne. She struggled to find skincare products safe for breakout-prone skin and decided to build a line of acne-safe, dermatologically developed formulas. 

Reinhart commented. 

“I’m so proud of what we’ve built in less than a year since our launch. Partnering with Ulta Beauty is such a dream for us. As someone who’s dealt with acne since I was 12, I set out to create products that are not only effective and trustworthy, but also help break the stigma around living with acne.”

The brand originally launched in October 2024 and has since seen considerable growth month-over-month, 73% in DTC net sales from April to May 2025. 

Shelagh Wong, Co-Founder and CEO of Personal Day, said, 

“Ulta Beauty has been an incredible partner right from the start. They were unbelievably supportive of our mission and product strategy, giving us the space to fully showcase the brand. Based on our data analyses, our community is geographically well-aligned with the location of Ulta Beauty’s many stores, making it easier for us to meet our consumers where they are.”

Personal Day’s Ulta Beauty launch will spotlight nine of its best-selling products as well as new blemish patches. Available products include:

• Unplug Blackhead-Melting Pore Strips
• Trust Me On This Hypochlorous Acid Spray and Gel
• All Covered Brushed Blemish Patches
• Everybody Stay Calm Recovery Mask
• Dive Deep Mevalonic Moisturizer
• Full Clarity Cleansing Powder
• Even Keel Resurfacing Peel
• Doing the Work Salicylic Acid Acne Treatment
• Emotional Support Lip Balm

Lisa Tamburello, VP of skincare merchandising at Ulta Beauty, added, 

“Personal Day is a standout — bringing together dermatologist-developed formulas, breakthrough innovation, and a refreshingly real approach to acne care. With proven momentum and viral buzz, we’re excited to help even more guests discover the brand and feel confident in their skin, only at Ulta Beauty.”

Personal Day will be displayed in the Prestige Skincare section with 3 feet of top-shelf and end cap space. 104 stores will also feature the brand on one side of the Sparked Tower at the front of the store. 

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