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Target will continue to curate a differentiated beauty assortment, featuring a compelling lineup of essentials and unexpected finds.
August 14, 2025
By: Rachel Klemovitch
Assistant Editor
Ulta Beauty and Target Corporation announced that they have mutually agreed not to renew the Ulta Beauty at Target shop-in-shop partnership when the current agreement concludes in August 2026.
Until then, the Ulta Beauty at Target experience will continue in Target stores and online.
Amiee Bayer-Thomas, chief retail officer, Ulta Beauty, said,
“For 35 years, Ulta Beauty has revolutionized how people experience beauty – bringing together an unmatched assortment from mass to luxury – and our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide. As we continue to execute our Ulta Beauty Unleashed plans, we’re confident our wide-ranging assortment, expert services and inspiring in-store experiences will reinforce our leadership in beauty and define the next chapter of our brand.”
Since launching in 2021, Ulta Beauty at Target has expanded access to prestige beauty and offered beauty enthusiasts the benefit of linking their Ulta Beauty Rewards and Target Circle accounts for added convenience and value.
Guests with linked rewards accounts will continue to earn Ulta Beauty Rewards on eligible Ulta Beauty at Target purchases until August 2026.
Rick Gomez, executive vice president and chief commercial officer, Target, added,
“We look forward to what’s ahead and remain committed to offering the beauty experience consumers have come to expect from Target – one centered on an exciting mix of beauty brands with continuous newness, all at an unbeatable value.”
Both companies remain committed to delivering a seamless shopping experience and product availability through the end of the partnership, as well as continuing to support their teams and partners during the transition.
Target will continue to curate a differentiated beauty assortment, featuring a compelling lineup of essentials and unexpected finds, engaging product trial events, and a commitment to affordable prices.
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