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Current P&G Beauty CEO, R. Alex Keith, says she will retire in February 2026.
August 15, 2025
By: Rachel Klemovitch
Assistant Editor
Closely following the announcement of CEO Jon Moeller’s retirement on January 1, 2026, P&G announces changes to its Beauty division. Current Beauty CEO, R. Alex Keith, will retire in February 2026, and Freddy Bharucha will succeed him.
Bharucha is currently the President, Global Personal Care, and will transition to CEO, P&G Beauty, on December 1, 2025.
Bharucha commented,
“I’m deeply honored by the opportunity to continue building P&G Beauty’s legacy — a legacy that Alex and P&G’s beauty organization have expertly and passionately crafted over the past several years.”
As Beauty CEO, Bharucha will lead P&G’s global beauty portfolio, based in Geneva, Switzerland, where P&G’s European headquarters is located.
He brings over 20 years of experience in the beauty industry, having led skincare and personal care businesses in China, as well as haircare marketing and operations in North America and Asia.
Along with this appointment, Artur “Litar” Litarowicz, current SVP of P&G Beauty Europe, has been named President of P&G Personal Care. In this new role, he will lead both the global and North America personal care businesses.
Sue Kyung Lee will continue to lead P&G’s global skincare business, including luxury brand SK-II.
P&G’s New Gemz Swaps Bottles for Single-Dose Haircare Packaging
P&G CEO Talks About the Impacts of Tariffs
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