O Boticário, a Brazilian beauty brand, launched EGEO Cogu and EGEO Cogu Mellow in the USA. These two scents are the world’s first fragrances created with the Boletus Edulis mushroom.

This groundbreaking perfumery creation draws inspiration from trends in pop culture, fashion, and interior design, incorporating a previously culinary-focused ingredient into the world of fragrances. 

Developed in collaboration with German fragrance house Symrise, EGEO Cogu and EGEO Cogu Mellow present a fun and unconventional olfactory experience with a mushroom accord complemented by captivating gourmand notes.

Carolina Carrasco, O Boticário’s Branding and Communication Director, said, 

“We identified this ingredient as an emerging trend closely connected to Gen Z, and saw an opportunity to deliver unprecedented innovation and sensory experiences. The accord created with Boletus Edulis mushroom is a rare raw material in perfumery, which strengthens O Boticário’s avant-garde positioning and leverages our decades of expertise to present a world-first olfactory experience.”

EGEO Cogu is an oriental fruity fragrance that pairs blackberry, raspberry pulp, redcurrant, caramel, and crème brûlée.

EGEO Cogu Mellow is a fruity gourmand scent featuring Madagascar vanilla and a pear smoothie.

These fragrances can also be combined using the layering technique, a global perfumery trend born on social media that encourages mixing scents to create surprising, personalized experiences.

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