Anastasia Beverly Hills joins the Red Bull Academy Program in a multi-year partnership to become a Team Partner of both the Red Bull Racing Pepe Jeans and the Visa Cash App Racing Bulls Academy Programs. 

The exclusive partnership with the Red Bull Academy Program is the first standalone Formula 1 Academy partnership for the program, and will see prominent beauty branding and experiences launched from the 2025 Dutch Grand Prix.

Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, said,

“We are incredibly proud to mark ABH’s first move into motorsport with this long-term partnership across two F1 Academy teams. Motorsport has always been about pushing boundaries, and through this collaboration, we’re excited to support the next generation of talented female drivers, making them feel beautiful and powerful. This is just the beginning of an exciting journey with the Red Bull Academy Program, and we’re committed to making a lasting impact both on and off the track.”

Anastasia Beverly Hills will have prominent branding on Alisha Palmowski’s Red Bull Racing Pepe Jeans Academy Program challenger, featuring on the rear wing and cockpit. 

Rafaela Ferreira’s Visa Cash App Racing Bulls Academy Program car will display the Anastasia Beverly Hills logos on the side chassis and front nose. 

The 2025 rookie pair will also sport the iconic Anastasia Beverly Hills logo across driver branding and team kit.

Julia George, Director of Partnerships at Oracle Red Bull Racing, commented,

“Welcoming Anastasia Beverly Hills to our growing and diverse family of partners is a monumental step for the Red Bull Academy Program, supporting both the Red Bull Racing Pepe Jeans and Visa Cash App Racing Bulls Academy Programs. We’re delighted that one of the fastest-growing beauty brands in the world has entrusted the Red Bull Academy Program to make its first step into motorsport.”

The shared values of the Red Bull Academy Program and Anastasia Beverly Hills allow the partnership to inspire and empower women in motorsport, with experiential trackside activations across F1 Academy race locations.

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