Leasure Beauty and Korean anti-aging brand, Purepeak, officially entered pharmacies in Paris, France, as well as Europe’s largest online pharmacy platform, Redcare Pharmacy. 

Purepeak offers an innovative approach that aligns with the growing “skinimalism” trend, resonating strongly with European consumers seeking simplified yet effective skincare.

The brand incorporates eco-friendly plastics in selected packaging, applies zero-waste technology to minimize its footprint, and develops reef-safe sun sticks to protect marine ecosystems. 

Additionally, the line has earned the V-Label Vegan certification in Italy, ensuring it meets European consumers’ trusted clean beauty standards.

Purepeak’s signature “Beauty Solid Line” features concentrated, plant-derived ingredients in a solid stick formula that delivers hydration, nourishment, and anti-aging benefits in one. 

Infused with botanical extracts for deep skin nutrition and UV-blocking ingredients to protect against photoaging, the line goes beyond basic sun protection—positioning itself as part of a comprehensive anti-aging routine. 

Purepeak excludes unnecessary chemical ingredients such as octinoxate, oxybenzone, and PEG, presenting a sustainable skincare solution that prioritizes both skin health and environmental responsibility.

Building on this achievement, Purepeak aims to expand its “Trip-Leisure Beauty” category worldwide and strengthen its position as a leading premium K-Beauty brand on the global stage.

As pharmacies across Europe are regarded as trusted points of access where consumers select cosmetics based on efficacy and credibility, this milestone underscores Purepeak’s recognition as a K-Beauty brand with proven anti-aging expertise.

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