Mary Kay launched a new social media series called Miss Conceptions. This series leans into “real talk” to address longstanding myths about the brand with humor, authenticity, and cultural relevance. 

Through short-form, shareable content, Miss Conceptions introduces a fresh digital persona that empowers the next generation of beauty lovers and aspiring entrepreneurs while sharing facts about the company.

Crafted to resonate with Gen Z and Millennial consumers, Miss Conceptions brings “no filters, just facts,” debunking misconceptions like “Isn’t Mary Kay just for grandmas?” and “Is Mary Kay still around?”

Candie Rodriguez, Vice President, Marketing & Sales Support, Mary Kay, said, 

“Mary Kay has always been about more than makeup – it’s about changing women’s lives. For over six decades, we’ve been honored with global recognition for our innovation, philanthropy, and entrepreneurship, but the most powerful legacy is the millions of women whose lives have been touched by Mary Kay.” 

Mary Kay drew inspiration for the “Miss Conceptions” persona from today’s rising beauty consumers – playful trendsetters who thrive on creativity as well as ambitious, boundary-pushers. 

The character embodies this mix of energy: bold in her approach to beauty, authentic in her outlook, and confident in her pursuit of progress. By culminating these traits, Miss Conceptions reframes Mary Kay as a modern, socially driven path that resonates with the next generation of beauty lovers and entrepreneurs.

Rodriguez added, 

“Through Miss Conceptions, we’re reintroducing ourselves to today’s consumer – while reminding the next generation that Mary Kay is a place where beauty and opportunity meet.”

The series promotes the company’s new products and innovations, such as:

• Brand Refresh: sleek new packaging that balances heritage with bold, modern design and commitments to product stewardship.
• Mary Kay Skin Care: a customizable line for younger consumers who are not ready for age-defying products yet.
• AI Foundation Finder: a first in the direct selling industry, this intuitive technology is designed to help consumers effortlessly find their foundation match, while empowering Mary Kay Independent Beauty Consultants to guide their customers in finding the right match from their phones.

The Miss Conceptions social media series begins this September on Mary Kay’s social platforms and will run through December. 

Content will also extend beyond organic channels through paid placements across connected TV and digital out-of-home advertising.

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Photo: Instagram/ Mary Kay US