Beauty Launches

Weekly Recap: Wild’s Ambassador, Tom Ford x Tilda Swinton, Garnier Criers & More

Below is a list of the top 10 most viewed news items on our site for the week ending on September 6, 2025.

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By: Rachel Klemovitch

Assistant Editor

Here’s your weekly recap—the most viewed news stories on our site for the week ending on September 6, 2025.

Beauty Packaging’s Editor-in-Chief Jamie Matusow sat down with Liza Rapay, VP and Head of Cosmoprof North America, to hear her plans for the beauty industry. 

Beauty Packaging sat with ABA Packaging to talk about the supplier’s new eco-friendly aluminum tube offerings. 

Tom Ford launched a new Black Orchid Reserve campaign featuring Tilda Swinton. The campaign is a cinematic portrait of the scent’s rarity in its most heightened form.

Garnier highlighted its All-in-1 Waterproof Micellar Cleansing Water in a new campaign. The Water Works campaign brings together reality TV’s most unforgettable criers to relive their most iconic tearful scenes.

Sustainable personal care brand Wild has tapped tennis star Emma Raducanu for its new ‘Champions of Change’ campaign. The campaign will debut during the 2025 U.S. Open Tennis Championships and will spotlight the brand’s planet-friendly products.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top 15 Fragrances in the World in 2024 

3. Top 10 Haircare Brands in 2024

4. Cosmoprof NA’s Liza Rapay Has Big Plans for the Beauty Industry

5. ABA Packaging Offers New Eco-Solutions in Aluminum Tubes

6. Traackr’s Top Performing Beauty Brands

7. Tom Ford Taps Tilda Swinton for New Black Orchid Reserve Campaign

8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify 

9. Garnier Partners with Reality Show Cries for New Campaign

10. Wild Names Emma Raducanu Its First-Ever Global Brand Ambassador

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!

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