Beauty Launches

Dossier Expands into Target

Select bestsellers and exclusive new launches across the brand's Impressions and Originals Collections are available at participating Target stores nationwide and online.

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By: Rachel Klemovitch

Assistant Editor

Dossier, the perfume house for the next generation, has launched at Target. 

Select bestsellers and exclusive new launches across the brand’s Impressions and Originals Collections are available to shop at participating Target stores nationwide and online.

Sergio Tache, Founder and CEO of Dossier, said,

“Target has long been a go-to destination for beauty shoppers, and we’re excited to bring our perfumes to its beauty aisles. While we’ve been wildly successful online, customers have asked for more physical locations to experience our scents in person. Now, loyal Dossier customers can find our best-sellers at Target, and new customers can discover our wide assortment of scents while shopping for their favorite beauty products.”

Dossier will be featured in-store via Target end caps and feature displays through February 2026, after which time Dossier will transition into Target’s regular inline beauty fixtures. 

Select holiday assortments, including Dossier’s Holiday Advent Calendar, will hit shelves in October/early November ahead of the gifting season.

Target will be the exclusive wholesale retail partner to carry “It Factor,” the recently launched and rising bestseller from the Dossier Originals line, for two months, through November 2025. 

Crafted to bottle and embody any wearer’s je ne sais quoi, It Factor is the first Dossier campaign to feature influencers as the faces of the campaign. 

Musician Landon Barker and social media superstar Kennedy Eurich were among the faces chosen to represent It Factor as they are rewriting the rules of style, self-expression, beauty, and the digital space for all.

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