Wonderskin, known for its Wonder Blading Lip Stains, debuts at Sephora starting September 26. 

A range of Wonderskin’s Lip Stains will launch exclusively in Sephora’s fast-selling “Hot on Social” endcap.

Jennifer Cohen, VP Makeup Merchandising at Sephora, commented,

“We are thrilled to partner with Wonderskin and introduce their innovative line of fan-favorite lip stains to our Sephora community. Powered by their exclusive patented technology, Wonderskin delivers science-backed products, designed to last all day and simplify makeup routines, which we know will resonate with our clients.”

This exclusive placement highlights Wonderskin’s rapid rise as one of the fastest-growing consumer beauty brands, fueled by groundbreaking product innovation, a loyal digital-first community, and global retail expansion.

Michael Malinksky, Co-Founder and CEO of Wonderskin, said, 

“We’re incredibly proud to be considered for such a unique opportunity within Sephora, especially in a section that perfectly reflects the way our community first discovered us, through social virality. Our loyal fans have been asking us for years when they could find Wonderskin in retail in the US, and we couldn’t imagine a better home than Sephora for our first drop. This is just the beginning of an exciting partnership with Sephora worldwide.”

Wonderskin’s Wonder Blading Lip Stains in six shades, including Whimsical, Charming, Lovely, XoXo, Romance, and Divine will be available.

Since its launch, Wonderskin has disrupted the category with its Wonder Blading Lip Stains, a breakthrough, patented, transfer-proof lip innovation that went viral on TikTok and Instagram for its peel-and-reveal application and all-day wear.

For a low-maintenance, long-wear look, let Lip Stain Masque set between 10-30 seconds, then wipe away with a damp towel or tissue. 

The longer the Masque sets, the more vibrant the effect: go from a soft tint to full-on color. It’s buildable, too: reapply, let set, and remove when ready for an even bolder finish.

Wonder Blading is a quick and easy at-home alternative to microblading, the semi-permanent tattoo technique that creates the appearance of fuller brows or a lip color. 

For Wonderskin, this launch represents a retail milestone and the fulfillment of a long-standing request from its passionate customer base.