What began as a viral TikTok and Instagram trend has evolved into one of the most dynamic shifts in global beauty culture. Bags and pouches adorned with miniature beauty items have become everyday style statements for Gen Z.

K-beauty brand Purepeak is pioneering the next chapter by introducing the “CosmeticKeychain” trend to skincare.

The brand created its Beauty Solid Line of four skincare products that can be carried, shown, and shared. Purepeak merged function, fashion, and environmental responsibility.

This new line integrates air-tight patented packaging, refillable designs, recycled plastics, and reef-safe formulas. The brand’s approach ensures that portability does not compromise performance or sustainability. 

A Purepeak spokesperson said,

“Gen Z doesn’t just want products—they want experiences and self-expression. By transforming the viral CosmeticKeychain into portable skincare, Purepeak is leading K-beauty’s next wave of global growth.”

Since 2022, Purepeak has invested in R&D to translate the accessory-ization trend into effective skincare. 

The Beauty Solid Line launched in Korea in 2024 and expanded into Europe and Japan in 2025. Products include:

• Turva Sun and Posh Tone-up vegan sunscreen sticks (SPF50/PA++++)
• Folin Hegen anti-aging multibalm
• Lino Clean melting cleansing balm

Each product comes in a compact solid format, delivering hydration, anti-aging, and tone correction while fitting seamlessly into the on-the-go lifestyle of Gen Z. 

By blending portability with vegan and eco-conscious innovation, Purepeak is redefining how young consumers express individuality, travel, and care for their skin. 

Its products are designed not just to be applied, but also to be carried, shown, and shared—turning skincare into a lifestyle accessory.

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