CeraVe has partnered with top creator and podcaster Madeline Argy to promote its new Blemish Barrier Patches. 

Known to her millions of followers for being refreshingly honest and unfiltered in her content, Argy is someone who expresses herself through relatable, self-deprecating storytelling.

Argy is teaming up with CeraVe to shine a light on the realities of breakouts and the solutions that can make a difference.

Madeline Argy, CeraVe Brand Partner, said, 

“As someone who has openly struggled with acne, it’s frustrating to see so many mixed messages about skincare, and I really look for brands and products that have true dermatologist expertise… When you’re dealing with breakouts, you can feel desperate to find something that really works, so I’m grateful to collaborate with a brand that has truly made a difference for my own skin.”

In a series of digital and social content, this new campaign showcases Argy’s ‘crashing out’ — defined as becoming suddenly, uncontrollably angry or distressed — over an unwanted breakout, a common experience for acne sufferers. 

Content features conversations with board-certified dermatologists who emphasize the importance of not only covering pimples but also treating them to prevent both acne marks and future breakouts.

These pioneering patches not only prevent picking, significantly reducing the risk of post-acne marks, but also feature an advanced formula infused with calming niacinamide and CeraVe’s signature blend of 3 essential, skin-identical ceramides to protect the skin barrier. 

Achieving 3-hour efficacy, they visibly reduce blemishes and redness while absorbing oil. 

Unique among hydrocolloid patches, they soothe the skin and reduce breakout appearance upon application, flattening blemishes without irritation or marks. 

Discreet with an invisible finish on all skin tones, these patches are suitable for sensitive skin and daily use.

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