Ariana Grande unveils two limited-edition fragrances, Glinda Bubbly Pink and Elphaba Enchanted, on October 1 in partnership with Universal Pictures.

This launch comes ahead of the cinematic conclusion to last year’s global cultural sensation Wicked.

The bottles are designed in the signature hues of the characters: the darlingest pink for Glinda Bubbly Pink and a mesmerizing shade of emerald for Elphaba Enchanted. 

Each fragrance is adorned with a distinctive cap inspired by the character’s iconic headpieces. Glinda’s faceted crown that radiates light from every angle, and Elphaba’s sleek, architectural hat silhouette. 

Grande said,

“Fragrance has always been such a personal way for me to connect with people because of the way it’s able to capture a feeling, a memory, a moment… I wanted to find a way to pay tribute this chapter and honor these amazing, once-in-a-lifetime, characters and really capture what they represent through fragrance – the light, the complexity, the beauty of both Glinda and Elphaba. This launch is both a personal tribute to an experience that has meant everything to me and an invitation to celebrate the magic and strength of these characters.”

Glinda Bubbly Pink

A magical and effervescent blend of Nectarine, Pink Sparkle Apple, and Tulips that will leave you feeling like you’re floating through the air. True to Glinda’s character, this beautiful fragrance remains grounded with notes of Sandalwood and Sugared Musk.

Elphaba Enchanted

This striking and enchanting counterpoint is complex, layered, and surprisingly addictive. With notes of Green Glow Apple, Midnight Black Plum, and Moon Flower, the fragrance is wrapped with smoldering Oudwood, Oak Moss, and Vanilla Elixir.    

The dual fragrance launch highlights the spirit of Wicked’s two iconic leads, presenting two distinct olfactive signatures that reflect the timeless story of friendship, destiny, and identity. 

Together, Glinda Bubbly Pink and Elphaba Enchanted embody the balance of light and shadow and embrace the duality each character finds within themselves. 

Read Next

Wella Debuts Wicked Inspired Power Duo

Ariana Grande Debuts Exclusive Fragrance Collection