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The Charlotte Tilbury storefront will feature Shop the Look videos with tutorials and links to featured products, and a Find My Shade virtual tool.
September 24, 2025
By: Rachel Klemovitch
Assistant Editor
Charlotte Tilbury has officially launched in the U.S. Amazon Premium Beauty store. This launch marks the latest milestone for the brand in the U.S., as it reaches more customers with personalized shopping experiences, an immersive brand store, and easy, fast delivery.
Charlotte Tilbury MBE, President, Chairman, Chief Creative Officer & Founder of Charlotte Tilbury Beauty commented,
“My mission has always been to share the magic of confidence to everyone everywhere, connecting people through the power of beauty, skincare and fragrance… As a pioneering, innovative and tech-first brand this collaboration allows even more beauty lovers to discover my award-winning, best-selling, globally adored, viral sensations, loved by everyone from celebrities and supermodels to makeup artists and influencers around the world!”
The storefront will feature engaging, innovative content including Shop the Look videos that will allow customers to shop Charlotte Tilbury’s tutorials via a direct link to every product featured.
Also included on the brand storefront is the Find My Shade, a new virtual tool designed to help Amazon customers discover their perfect shade of Charlotte Tilbury foundations and concealers. Customers can scroll on the individual product slide and select the “Find My Shade” icon in the bottom right corner.
Melis del Rey, General Manager, Health & Beauty, Amazon U.S. Stores, said,
“Charlotte Tilbury is a global icon in the beauty industry – her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty. We’re excited to bring her legendary beauty products to our U.S. customers and offer even more access to luxury beauty in Amazon’s online store—with incredible selection, convenience, and a unique and engaging shopping experience.”
Customers will be able to shop Charlotte’s full skincare routine as well as the Fragrance Collection of Emotionsand the Pillow Talk collection.
Charlotte Tilbury Debuts Dallas Cowboys Cheerleaders’ New Look
Puig to Fully Acquire Charlotte Tilbury by 2031
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