Yes Day, the first-ever teen-tested skincare brand made for Gen Zalpha. Created by 13-year-old skincare obsessionist Coco Granderson and formulated by award-winning cosmetic chemist Ron Robinson (BeautyStat, Rhode, and formerly Estée Lauder), Yes Day officially launches nationwide.

The line offers vibe-boosting, glow-inducing, clean, gentle, and clinically proven essentials designed for skin that is figuring itself out.

Granderson said, 

“The shelves were packed with adult products, but nothing felt right for me. I knew I wasn’t the only one who wanted skincare that worked but wasn’t too harsh – and could be fun and collectible. So I decided to create it.”

Yes Day pairs Granderson’s joyfully fresh Gen Zalpha perspective with Robinson’s decades of skincare expertise to deliver formulas that are fun, effective, and gentle enough for skin in flux.

The debut lineup features four essentials for the teen cabinet, all powered by the brand’s exclusive Yes Magic complex, a blend of probiotics, moisture magnets, and antioxidants that bring balance back to delicate skin barriers while keeping breakouts, irritation, and dullness at bay.

Robinson added,

“Skincare should be a happy place, not stressful or confusing. Yes Day gives the next generation the right start: products designed for them, not hand-me-down formulas from the adult beauty counter. Yes Day formulas strengthen the skin barrier, calm irritation, and keep skin healthy without harsh ingredients.”

Debut Products

• Float Foam Cleanser: A gentle, barrier-balancing cleanser that foams up to remove excess oil, dirt, and other buildup.
  
• Whip Dream Moisturizer: A soft, fluffy gel cream that locks in moisture and levels up glow for bouncy, hydrated skin.
  
• Inner Beam Hydration Mist: An antioxidant-rich mist that refreshes and hydrates on the go, serving dewy skin anytime.
  
• Lip Sweetie Lip Mask: A recovery treatment that deeply hydrates and softens lips, leaving a shiny, not sticky, finish.

Yes Day is Dermatologist-approved, safe for all skin types and tones, tested on tweens ages 10 and up, and free from aggressive acids and harmful chemicals. 

Products are designed to build confidence through healthy, habit-forming skincare routines with positive self-care.

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