Nivea is kicking off a new era with #SkinLikeVelour, a social-first campaign that highlights its iconic Essentially Enriched Body Lotion with a new and improved formula. 

Just like Juicy Couture’s velour tracksuits, Nivea Essentially Enriched Body Lotion transforms dry skin. The new formula contains Hyaluronic Acid and 20% oils, providing 72 hours of moisture for a noticeably smoother and more moisturized feel.

To celebrate the relaunch, Nivea has partnered with Y2K brand Juicy Couture, known for its velour tracksuits, on a limited-edition collaboration launching October 3rd, 2025.

The collaboration with Juicy Couture will feature a limited run of Nivea blue velour tracksuits and accessories bedazzled with rhinestone gems, including a beauty bag and the new Nivea Essentially Enriched lotion adorned with a bespoke charm. 

Erynn Keefe, Vice President, Nivea, said,

“This new era for Nivea is all about connecting with our consumers in fresh and exciting ways. With the relaunch of our Essentially Enriched Body Lotion, we wanted to highlight its new formula with the #SkinLikeVelour campaign to truly show how it makes skin feel—soft, even, and incredibly touchable, just like velour. Teaming up with Juicy Couture felt like the perfect way to bring that feeling to life and give our fans a little piece of nostalgia.”

To bring the campaign to life, Nivea is also partnering with social stars such as Gabby Windey, Delaney Rowe, and Leilani Green to spark sensorial storytelling and #SkinLikeVelour conversation on social media. 

This coveted collection will be available exclusively through a consumer sweepstakes via the campaign website.

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