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Breaking trends in sustainable and functional plastic packaging solutions.
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This Glinda and Elphaba themed assortment features r.e.m. makeup, fragrances, IT brushes, Bubble lip balm, Kiss lashes, and more.
October 3, 2025
By: Rachel Klemovitch
Assistant Editor
Ulta’s The Wicked: For Good assortment hits Ulta Beauty shelves today. This builds on last year’s Ulta x Wicked assortment for the first Wicked movie.
This assortment features r.e.m. Beauty, IT Cosmetics, Kristin Ess Hair, Kiss, Bubble, Bubble, essie, and more.
Full collection includes:
Olay & Secret Unveil Limited-Edition Wicked: For Good Collection
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