Naturium, known for its biocompatible, clinically effective skincare formulas, announced its first-ever pop-up activation: The Consistency Club on Tour. 

The three-day community-driven roadshow brings the new brand campaign, “Every One, Every Where, Every Day,” to life with immersive experiences designed to celebrate the power of consistent skincare.

Susan Yara, Natrium Founder, said, 

“Community has always been at the heart of Naturium. The Consistency Club on Tour is our way of bringing that to life. We’re excited to create a space where people can learn, play, and connect with skincare in a way that’s both fun and deeply rooted in our philosophy of consistency.”

The pop-up starts in the brand’s hometown of LA and will highlight Naturium’s hero franchises including Glow Getter Multi-Oil Body Wash, Vitamin C Complex Serum, and Multi-Peptide Advanced Serum.

Guests can experience curated skin analysis and routine-building experiences. They can also receive limited-edition merch, gifted product samples, and a special collaboration with Alfred Coffee.

The tour goes from Friday, October 3, to Sunday, October 5, stopping at The Brig (Abbot Kinney), Sportsman’s Lodge (Studio City), and Melrose Farmer’s Market (West Hollywood).